In 1911 in Torino Italy, Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925, his designs expanded to include footwear with vulcanized rubber soles and the Superga 2750 style was born! The 2750 has been an icon from the beginning. Long a favorite for taking Italians from the city to the beach to weekends away, it is easy to wear and designed to dress up casual sportswear. Superga celebrates the fun lifestyle of the 2750 by offering a wide range of colors, fabrics, and prints each season for women, men and children.